Toyota Global Vision

Lead the way

Toyota will be a frontrunner. We will seize opportunities and invest in the future.

Future of mobility

We'll develop new forms of transportation and pursue new ways to connect technology with people.

Enriching lives around the world

Through the concept of monozukuri, we will create jobs, develop people and contribute to society

Safest & most responsible ways of moving people

Safety is our number one priority – for our employees and our customers. Nothing is more important.

Commitment to quality

We constantly raise our standards for dependability, reliability and customer satisfaction.

Constant innovation

Our goal: “Always better cars.” We continually reinvent ourselves, introduce new technologies and stay ahead of our competition.

Respect for the planet

In everything we do, we will show consideration to the planet. We investigate and promote systems and solutions that are eco-friendly.

Exceed expectations

Our attitude is to anticipate and deliver to the needs of those we serve.

Rewarded with a smile

Customer satisfaction is best expressed with a smile. It promotes a behavior of gratitude and appreciation in all that we do.

Challenging goals

We aim high and work together... that’s who we are.

Engaging the talent & passion of people

The power of our organization comes from the skill and diversity of our team members and business partners... solving problems and creating new ideas.

There is always a better way

The spirit of kaizen... reaching higher and challenging ourselves to find a better way in everything we do... every single day.

Learn about The TREE

There is always a better way

Engaging the talent & passion of people

Challenging goals

Rewarded with a smile

Exceed expectations

Constant innovation

Commitment to quality

Safest & most responsibleways of moving people

ENRICHING LIVES

future of mobility

LEAD THE WAY

Respect for the planet

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The Tree Metaphor

豐田願景可以通過一棵由'樹根'、'樹幹'、'果實'構成的樹來表示。

以象征強大自然力量的樹木來比喻豐田願景,主要包含著不斷成長,持續繁榮的構想。

'樹根'表示豐田共通的價值觀。因爲豐田所有的活動都根植于這一價值觀。同時'樹根'支撐著豐田強大而穩定的經營基礎'樹幹',在樹幹的頂端結滿了構成願景的12構想'果實'。

'樹根'、'樹幹'、'果實'三位一體相互關聯,也表現了爲了達成願景豐田的每個人團結一致共同進取的思想。同時這棵樹也表示了社會與人的聯系,我們爲了客戶的微笑而努力工作。 樹的背景描繪了我們同全世界客戶的密切關系。

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